Mannheim bei Nacht





Compliance Guidelines

Compliance Guidelines

Stadtmarketing Mannheim GmbH was founded in 2001 as one of Germany's first public-private partnerships in the city marketing sector. Together with our business and administrative partners, we aim to strengthen the Mannheim brand and further advance the centre of the Rhine-Neckar region. The company is owned jointly between the city of Mannheim (49%) and other shareholders, whose direct or indirect shareholding is majority-owned by the city, and Mannheim companies who together hold 51% of the shares.

Stadtmarketing Mannheim GmbH is financed by annual subsidies from its shareholders and by sponsorship funds, which are made available to Stadtmarketing Mannheim GmbH for a specific purpose.

The principles and organisational guidelines for Stadtmarketing Mannheim GmbH were developed by the Supervisory Board in collaboration with a working group and approved in May 2016.


1. Responsibility for the reputation of Stadtmarketing

Stadtmarketing Mannheim GmbH is dependent on the contributions of its shareholders, sponsorship and co-operation with external service providers to ensure the implementation of projects or other tasks for the company. The company's reputation, especially confidence in the independence of Stadtmarketing Mannheim GmbH, must not be damaged in terms of public perception by possible sponsorship activities.

The use of the name and the logo of Stadtmarketing Mannheim GmbH requires the prior written consent of the management.


2. Cooperation with business partners and third parties

Avoiding conflicts of interest and corruption
Avoiding conflicts of interest and corruption
Business must always be conducted in the best interests of the company. Every employee is solely obligated to the interests of the company. Situations must be avoided in which the personal financial interests of employees or those of persons close to them or of sponsors or shareholders conflict with the interests of the company.

Business partners and sponsors must not be offered, promised, presented with or granted any benefits, directly or indirectly, that are likely to influence objective, reasonable and fair decisions. Business partners or sponsors cannot be shown preference, extraneously or in any other manner.

Remuneration of agencies, consultants, etc. must be commensurate with the services provided. It must not be used to offer or provide improper benefits to business partners or third parties. Public officials and other representatives of public institutions are not permitted to receive services or benefits that may jeopardize their independence or the freedom of their actions from extraneous influences.

Fair competition
Every employee is required to adhere to the rules of fair competition and the internal guidelines concerning the awarding of contracts.


3. Responsible handling of information

Opinions expressed to the media are in principle solely made by the management.

Confidentiality and data protection
Employees are required to maintain confidentiality with regard to all confidential matters of the Company and all confidential information. "Confidential" refers to all information that is identified as such or that the employee knows or must know is not public knowledge and should not be made public; for example, business and trade secrets.

The statutory provisions of data protection must be strictly observed, in particular with regard to the personal data of sponsors and business partners, shareholders and their representatives, customers and service providers as well as employees.


4. Responsible handling of representative tasks

Donations of any kind, in particular material gifts, entertainment or invitations, must serve a legitimate business purpose and must be within reasonable limits. This applies to the acceptance as well as to the offer or granting of material gifts, entertainment and invitations.

Material gifts and other benefits may be accepted or offered only if they are of little value and if the granting or acceptance is voluntary and not likely to adversely affect any act or relationship involving the donor or recipient. Normal business hospitality or invitations are acceptable.


5. Non-discrimination

All employees are to respect the personal dignity, privacy and personal rights of each individual. Discrimination in the working environment for reasons of race or ethnic origin, sex or sexual orientation, religion or belief, disability, age or sexual identity will not be tolerated.


6. Rules for compliance with the Code of Conduct in everyday business

The business activities of all employees are regulated in the organisational guidelines.