Marketing cooperations

for MannheimSignet

Tourism Cooperations

Since you can achieve more together, Stadtmarketing Mannheim GmbH relies on cooperation. Strong partners are also a success factor in the field of tourism marketing.

German National Tourist Board
Stadtmarketing Mannheim GmbH is delighted to be part of the GNTB’s extensive marketing packages to promote Mannheim in the context of Germany as a travel destination.

Tourism Marketing GmbH Baden-Württemberg
Stadtmarketing Mannheim GmbH cooperates with the TMBW as the state marketing organisation of Baden-Württemberg on various projects in Germany and abroad. We are also part of their marketing circle dealing with the theme of “city tourism”.

“Fascination Festivals” Rhine-Neckar
Stadtmarketing Mannheim GmbH, Heidelberg Marketing GmbH, Ludwigshafener Kongress- und Marketing-Gesellschaft mbH and the city of Schwetzingen have been cooperating closely with each other since 2017 to market the lively festival scene in the Rhine-Neckar region. Joint trade fair appearances under the slogan “Fascination Rhine-Neckar Festivals”, a shared highlight flyer and the website are some of the results of this cooperation so far.

Neighbouring cities
As well as collaborating in the field of festivals, Stadtmarketing Mannheim GmbH also works with individual local cities. This involves identifying and promoting both common themes and contrasts. These activities include, for example, the long-standing marketing cooperation with Heidelberg in the source market of the Netherlands, which is important for both cities, as well as a joint trade fair appearance with Karlsruhe on the theme of culture.

Municipal companies and institutions
Stadtmarketing Mannheim GmbH works with numerous local partners in various projects with the aim of marketing Mannheim in a highly recognisable manner and achieving a uniform external image throughout the various activities. The overall goal is always to present the topics of the city and the partners in the best possible way, and to establish Mannheim as an attractive travel destination.

Tour operators
Stadtmarketing Mannheim GmbH actively cooperates with tour operators in the rail and bus segments with a view to professionally expanding the range of bookable trips to Mannheim. By means of target-group-oriented offers for both individual and group travellers, the intention is to boost eh tourist attractiveness of the city of squares and increase the focus on short trips.